Exclusively for EssilorLuxottica UK optical retailers
A full year of social content. Sorted.
Join the free Organic Always-On Campaign and keep your practice visible with ready-to-publish content from Ray-Ban, Ray-Ban Meta, Oakley and more.
No media budget. No content production. No complicated planning.
12 months
Always-on campaign
1 Story
Every week
1 Feed or Reel
Every month
Organic
By design
Your year of content — at a glance.
Every week a Story. Every month a Feed post or Reel. Automatically published on your connected profiles for 12 months.
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
- Story— 1 per week
- Feed— 1 per month
- Reel— 1 per month
A professional social presence, without the weekly workload.
EssilorLuxottica UK provides a consistent stream of brand-led content so your practice can stay active, relevant and recognisable throughout the year.
Brand-led content
Use ready-to-publish social content from Ray-Ban, Ray-Ban Meta, Oakley and other EssilorLuxottica brands.
A full-year plan
Receive one Story every week and one Feed post or Reel every month for 12 months.
Keep your practice visible
Build a consistent organic presence without having to plan, write and produce every post yourself.
Stay in control
See what is planned in your quarterly newsletter and opt out of individual posts before publication.
How it works
From sign-up to always-on content in four simple steps.
- Step 1
Sign up
Click through to axregio and register your optical practice for the EssilorLuxottica UK campaign.
- Step 2
Connect your profiles
Connect your eligible Instagram and Facebook profiles once so axregio can publish on your behalf.
- Step 3
Review your quarter
Every quarter, receive a newsletter with the upcoming social plan, posting dates, formats and content previews.
- Step 4
Stay visible
The remaining approved posts are published automatically on your connected social profiles. You can opt out of individual posts if needed.
Registration, permissions and profile connections are completed securely in axregio after you click the button.
A look ahead
Here's what your next quarter could look like.
A sample Q4 plan with weekly Stories and one Feed post or Reel each month. Your quarterly newsletter will always contain the current plan and content previews.
15 planned posts · 13 Stories · 1 Feed post · 1 Reel · October – December 2026
Tap to preview
October 2026 posting plan
The plan shown is illustrative. Your quarterly newsletter will confirm the latest schedule and give you the option to opt out of individual posts before they are published.
Give your practice a year of social momentum.
Join the free EssilorLuxottica UK Organic Always-On Campaign and make staying active on social media the easy part.
You'll be taken to axregio to complete your registration and connect your social profiles.
Questions about the campaign?
Fabian Henderson is your contact for the EssilorLuxottica UK Organic Always-On Campaign.